Our people are the heart of what we do

Meet the Allegra Care Team

People helping people is the core principle of Allegra Care. From executive leadership to the care and hospitality professionals in each home, we’ve built a dedicated and highly skilled team that’s united by a desire to give our residents and their loved ones the compassionate and expert care they deserve. 

Executive Team

Our executive team provides the strategic direction and impetus to redefine how care is delivered
in the UK. They provide a wealth of operational, financial, and commercial expertise, both from within the healthcare sector and beyond.

Helen Jones
Helen Jones

Founder

Michael Davies
Michael Davies

Founder

Paul Spence
Paul Spence

Founder

Mark Horton
Mark Horton

Non-Executive Director

Leadership Team

Allegra Care’s leadership team helps take strategic direction and turn it into real-world action 
that truly makes a difference. The team comprises a group of highly experienced healthcare professionals with extensive track records in the care sector, both in the UK and internationally.

Michael Smith
Michael Smith

Operations Director

Jo Wild
Jo Wild

Quality & Compliance Director

David Morgan
David Morgan

Financial Director

Adam Keens
Adam Keens

Director of Asset Management

Jayne Lopez
Jayne Lopez

Regional Manager Central & South

Allegra Team Paul Thomas
Paul Thomas

Regional Manager - Western Region

Laynne Birt
Lynne Birt

Standards Manager

Julie Pannell
Julie Pannell-Hurn

Portfolio Support Manager

Catherine
Catherine Crawshaw

Sales Manager

Joanna Huge Jones
Joanna Hugh Jones

Office Manager

Be part of something meaningful
Want to join the Allegra Care team?

We’re always looking for talented, compassionate, and dedicated professionals to join the wider Allegra Care team. If you believe in delivering kind and inclusive care in a welcoming environment, check out our career opportunities.

Helen Jones
Founder

Helen had a 20 year career in the Australian care and senior living sector before transferring to the UK in 2017. In the senior living sector Helen has held the senior roles of General Manager for Tricare Nursing Homes (1,200 Residents), Chief Operations Officer for Domain Principal Group (5,000 Residents) and Executive for Strategy, Standards and Service Development with Australian Unity Independent and Extra Care (3,000 residents, 55,000 home care clients). Helen has undertaken global research to shape her award winning residential care service model..

Helen Jones

Helen was the first aged care recipient of the Endeavour Executive Australia Award, and is a Board member of the Common Age Association, a charitable organisation focused on improving aged care standards in all Commonwealth countries

Michael Davies
Founder

Michael has spent the last 7 years in the senior living sector and has 30 years’ experience in the finance sector. He qualified as a Chartered Accountant at KPMG. He was formerly Head of Group Mergers and Acquisitions at UBS, having started his career at Morgan Grenfell in London. Michael has been involved in a wide range of corporate advisory assignments, including IPOs and restructurings.

Michael Davies
Paul Spence
Founder

Paul has spent the last 7 years in the senior living sector and has 30 years of management experience. He was a partner at Q Street Capital and co-owner of Matrix Alternative Asset Management. He began his career at Barclays Capital, where he was Deputy Head of Equities Trading globally and Head of Equity and Derivatives Trading at BZW Japan.

Paul Spence
Mark Horton
Non-Executive Director

Mark Horton joined Slaughter and May in 1979, having read law at Cambridge University. He practiced as a corporate Partner for over 30 years, based mainly in London. In Hong Kong he was head of the firm’s China practice and also served as a Council Member of the Hong Kong Law Society. For many years, he led both the firm’s Government practice as well as its infrastructure, energy and natural resources (IEN) group. He was seconded to the Brexit unit within HM Treasury in 2016, before retiring from the firm in 2018.

Mark Horton

Mark is an investor in, and director of, private companies operating in a number of different business sectors. He became a Board member of Allegra Care in 2020.

Michael Smith
Operations Director

With over 16 years of experience in the care industry, Michael has worked across a diverse range of services, from sheltered housing and day care to extra care housing and care homes. His extensive career has taken him across both the north and south of the border, giving him a deep understanding of regional care needs.

Michael Smith

Michael spent nine years with Aberdeenshire Council, playing a key role in the implementation of the Integrated Care Partnership. In 2017, he relocated to Epsom, where he gained valuable experience as both a Registered Manager and a Regional Manager.

As Allegra Care’s Operational Director, Michael is dedicated to creating warm, welcoming, and happy environments for residents and guests alike. He is committed to delivering care with enthusiasm, empathy, and skill.

Outside of work, Michael enjoys spending time with his two wonderful children. A passionate football fan, he dedicates his weekends to watching, coaching, and playing football, with a particular love for Glasgow Celtic.

Jo Wild
Quality & Compliance Director

Jo is a registered nurse with a lifelong passion for gerontology and a dedicated champion of care home nursing. Over the course of her career, she has specialised in end-of-life care, dementia, wound care, and falls prevention, always striving to raise the standard of support for residents and their families.

Jo Wild

Her career has taken her from Clinical Services Manager in dementia care, to Home Manager, Quality Manager, and for the last three years, Head of Standards and Quality Compliance. In every role, Jo has been committed to ensuring safe, person-centred, and compassionate care.

Beyond her clinical expertise, Jo brings creativity and curiosity to everything she does. She holds an MA in Preventative Conservation, where her research explored the therapeutic value of object handling. She is also a professional artist, with paintings held in private collections and sculptures displayed publicly.

Outside of work, Jo loves live music, mountain scrambling in Wales, and spending quality time with her family—and of course her super cute dog, Daisy. She is also a qualified personal trainer and a Spartan world championship qualifier, combining strength, resilience, and determination in all areas of her life.

David Morgan
Financial Director

Originally from South Africa, David moved to the UK in the mid-1990s. He holds an undergraduate degree in Business Administration, Economics, and Law, and later completed his MBA at Heriot-Watt University. A Chartered Management Accountant, David is also currently expanding his knowledge by studying an introductory computer science course through Harvard University. In addition to his formal education, he has studied physics—for fun.

David Morgan

With 25 years of experience in senior finance and management roles, David has worked with start-ups and high-growth SMEs. He was a partner in a start-up online pharmacy before expanding into pharmaceutical distribution and healthcare consultancy. Following this, he served as Finance Director for a charity offering dementia support services, and later as Director of Finance and Quality Management for a group of residential care homes specializing in severe autism care. Most recently, David held the position of Financial Controller for a private equity-owned self-storage group, where he upgraded and integrated systems to support an ambitious growth strategy.

At Allegra, David’s role focuses on systems harmonisation, business integration, and realising operational efficiencies across the expanding portfolio.

Adam Keens
Director of Asset Management

Bringing over 30 years of experience in the healthcare industry to his role with Allegra Care, Adam Keens’ track record encompasses key estate management roles in both the public and private sectors. In addition to a Post Graduate Diploma in Facilities Management at Reading University, Adam has also completed the Sterling University Dementia Design Course.

Adam Keens

This wide-ranging academic research underpins his belief in the importance of ongoing investment to prolonging asset life, and the crucial roles played by solid compliance foundations and good design in the optimised delivery of care.

In his professional capacity, Adam has innovated and developed strategies for dealing with backlog maintenance and continued investment in the built environment, as well as a tool for monitoring and proactively managing property compliance in Care Homes. He has also spent time in the US studying the American Community model of Senior Living and their approach to dementia care through their Reminiscence programme.

Away from work, when he isn’t avidly following Formula One and other motorsports, Adam can often be found tinkering with classic cars and motorbikes.

Joining Allegra Care after over six years as Director of Facilities at Sunrise Senior Living, Adam Keens brings a wealth of knowledge and expertise to his position as Director of Asset Management.

Jayne Lopez
Regional Manager Central & South

Jayne brings over 30 years of experience in health and social care and a depth of knowledge that spans almost every corner of the sector. Her career has taken her across adult and children’s services, giving her a wonderfully broad perspective and a strong belief that great care always starts with truly understanding people.

Jayne Lopez

Jayne has worked across nursing and residential care, brain injury hospitals and rehabilitation, physical disability, dementia, learning disabilities, autism, children’s homes, and housing with care and support. This wide-ranging experience means she understands the challenges services face — and how to support teams to deliver safe, compassionate and high-quality care in even the most complex settings.

Throughout her career, Jayne has held senior leadership roles including Regional Manager, Quality Advisor, Quality Manager, and Head of Quality & Improvement. Alongside this, she has also worked in Human Resources, supported by a Postgraduate Diploma in Human Resources Management, giving her a strong people-focused approach to leadership and team development.

As Regional Manager for the South and Central region, Jayne is known for her calm, supportive style, her eye for quality, and her ability to balance high standards with kindness and realism. She is passionate about helping teams feel confident, supported and proud of the care they provide.

Outside of work, Jayne loves being out on the South Downs, walking dogs through The Cinnamon Trust, and giving back as a listening volunteer — a role she has held for an incredible 35 years. She also plays basketball with a local ladies’ team, is rarely without her Kindle, and is well known among friends for her love of arts and crafts… especially her impressive collection of gonks!

Paul Thomas
Regional Manager - Western Region

Paul has joined Allegra Care with 28 years’ experience in the health and social care sector including working in senior leadership roles for the last 18 years; covering operations, business management and quality assurance. Paul has a real passion for person centred care and how that is delivered at the highest level.

Allegra Team Paul Thomas

Paul has worked across a diverse sector over his time in health and social care and brings a wealth of experience to his new role as Regional Manager. Paul believes in integrating real and meaningful values and culture into a service and in doing so, delivering the outcomes for the people we support. Paul goes by the theory of values with no meaning, have no value.

Outside of work, Paul is the father of three boys and a 2nd degree black belt who teaches Judo.

Lynne Birt
Standards Manager

Lynne’s career journey is anything but ordinary. She began her working life as a carer in the late 1990s, before taking a fascinating detour to gain a BSc (Hons) in Marine Biology in 2005. After working as a scientist for British American Tobacco, and volunteering as a Community Responder with the Ambulance Service, her passion for caring for people was well and truly reignited.

 

Laynne Birt

That calling led Lynne to qualify as a Registered Nurse in 2010 (Postgraduate Diploma).She went on to build strong clinical experience as a hospital vascular nurse and surgical pre-assessment nurse, before finding her way back to where her heart truly lies — adult social care. From staff nurse, Lynne progressed to Clinical Lead and Registered Manager, gaining a deep understanding of what great care looks like on the ground.

More recently, Lynne worked for the NHS Integrated Care Board as a Quality Assurance and Safeguarding Adults Nurse, supporting care homes across Hampshire, Portsmouth, Southampton and the Isle of Wight. This role strengthened her commitment to high standards, compassionate leadership and supporting teams to deliver the very best care.

In 2024, Lynne was awarded the prestigious title of **Queen’s Nurse**, recognising her dedication to excellence in care and leadership within the community — one of just 81 Queen’s Nurses in Hampshire.

As Allegra Care’s Standards Manager, Lynne brings passion, expertise and genuine warmth to everything she does. She is deeply committed to ensuring older people receive outstanding, person-centred care that reflects their individual needs, choices and wishes.

Outside of work, Lynne is a big rugby fan (supporting Harlequins), a proud rugby mum to her 13-year-old son, and a first aider for his rugby club. She has a soft spot for all things Disney — especially Stitch — and loves spending time with her cocker spaniel, Jessie.

Julie Pannell-Hurn
Portfolio Support Manager

Julie brings over 18 years of experience in the care sector and a calm, capable presence that teams instantly trust. With a strong background in care management, she works comfortably at every level, supporting services to improve, adapt and thrive — even when things feel complex. Julie has a real knack for managing change and untangling multi-layered challenges.

Julie Pannell

She combines strategic thinking with a practical, hands-on approach, making sure plans don’t just look good on paper but actually work in real life. From project management to mentoring and developing teams, Julie is passionate about helping people grow and services succeed.

She works closely with local authorities and a wide range of stakeholders, building positive, productive relationships along the way. Known for her attention to detail and collaborative style, Julie’s supportive team approach has made her a favourite with both clients and commissioning authorities.

When she’s not supporting homes across the portfolio, Julie can usually be found outdoors enjoying the countryside. She’s a keen walker, an enthusiastic bird watcher, and a proud member of the National Trust — happiest with fresh air, good views and a pair of comfy walking boots.

Catherine
Sales Manager

Catherine has worked in sales and marketing her whole career, after graduating with a degree in Textile Management she worked in Corporate Workwear for many years. Catherine’s first role in the care sector was working with a disability charity that ran nursing homes and enablement projects for young adults.

Catherine

While her two children were younger, she joined her husband in his estate agency, but was delighted to return to the care sector in 2020 and now cannot imagine doing anything else.

Catherine’s role with Allegra is to support residents and their families as they explore care options. Working with the teams in the individual homes she ensures that during every stage from initial enquiry through to moving in with us every question is answered, and we offer the reassurance needed for the next chapter in our resident’s life. It is important for our residents to remain part of the community in which will have lived for years, often all their lives, so the other part of this role is connecting with local community groups, charities and organisations.

Catherine has said that working for Allegra with their groundbreaking household model means we are offering a home with compassion and care whilst ensuring residents are retaining their independence and quality of life.

Out of work Catherine enjoys baking and gardening The children are older now, but still keep her busy!

Joanna Hugh-Jones
Office Manager

As Office Manager for Allegra Care, Joanna brings a wealth of experience and organisational skills from her years as a PA in the interior design, media and music sectors, the latter giving her a claim to fame for having once met David Bowie. Her role with Allegra Care sees her coordinating the various administrative functions of the business and ensuring the smooth running of the company’s head office in Guildford.

Joanna Huge Jones

Joanna lives in Ripley, Surrey and much of her time away from work is taken up by her three wonderful children.